PRESS RELEASE
PASADENA, CA, 19 May 2016 – As American consumers adopt organic diets, bakers must keep up with demand or risk losing market share to proactive competitors. Announced on the heels of its Organic Dough Conditioner, Pasadena-based Bellarise developed its new line of clean label and non-GMO BellaSOFT Organic bread softeners to help bakers exceed customer expectations and drive market share.
Quality and value were a key focus for Bellarise during development. Their BellaSOFT Organic Softeners earned certification from Oregon Tilth (organic), Orthodox Union (kosher), and the British Retail Consortium (Global Food Safety Initiative) for its BellaSOFT Organic bread softeners. With a 0.25% usage rate, the entire line of BellaSOFT Organic bread softeners – which includes “Standard,” “2000,” and “3000” variants – provide a greater value over other less concentrated blends. To get the most out of their product, Bellarise also offers BellaSOFT Organic users assistance in creating custom formulations that work best with their recipes.
“Organic food consumption in the United States increased by 30% between 2010 and 2014, and a recent Snack Food & Wholesale Bakery article revealed that organic food and beverage sales rose by 10.6% in 2015. For industrial bakers, going clean label, organic and non-GMO are important components of a successful strategy to develop a solid competitive advantage,” says Bellarise President Walt Postelwait. “Organic breads are becoming more and more popular with consumers and present an excellent opportunity to tap evolving markets. With every new product we are making it even easier for our customers to satisfy health-conscious consumers’ needs and meet demand.” The release of all three BellaSOFT Organic bread softeners and commercialization of Bellarise Organic Dough Conditioner earlier this month shows the company’s commitment to clean label solutions, according to Postelwait.
BellaSOFT Organic bread softener is currently available for sampling and ordering. For further details, sampling and customer service, visit http://www.pakgroupna.com/contact/.
