PRESS RELEASE
PASADENA, CA, 20 June 2016 – Demand for clean label continues to fuel growth in the baking industry, and the team at Pak Group recently formulated its new, all-natural Bellarise DATEM Replacer to help industrial bakeries produce the no-nonsense breads and baked goods that end-users expect. “Our simple, all-natural formulation means bakers get the best of both worlds: more control over their authentic recipes, along with increased access to clean label-conscious end-users who expect simpler, better tasting breads,” says Alex Peña, Director of Product Development at Pak Group, owners of the Bellarise brand.
The company’s enzyme-based Bellarise DATEM Replacer is formulated to work just as well or better than DATEM, may be used in frozen applications, and its overall cost of use remains below that of DATEM in most cases, according to Peña. In addition to being all-natural, Bellarise DATEM Replacer is certified kosher by Orthodox Union, and complies with Global Food Safety Initiative guidelines according to the British Retail Consortium.
Pak Group’s development of Bellarise DATEM Replacer was inspired both by the company’s values and its customers’ needs. “Because we are a boutique brand, we can listen more closely to – and partner with – customers of all sizes, and we can help them overcome challenges more quickly and efficiently than expected,” says Pak Group President Walt Postelwait. “We saw the development of Bellarise DATEM Replacer as a key growth opportunity both for us and our customers; essentially, baking is going back to simpler times because end-users are choosing more responsibly in terms of health, environmental issues, and overall taste. Clean label is a key element in our vision, and our calendar is dotted by a broad range of clean label product launches scheduled over the next two quarters.”
Bellarise DATEM Replacer is available now directly from Pak Group. For details, sampling and service, click this link http://www.pakgroupna.com/contact/
