PASADENA, CA, 27 February 2019 – For quite a few years now, the US general market has been shouting it from the rooftops:
“Go clean label!”
“Cut allergens!”
“We want quality and value in our breads!”
“Let’s see more non-GMO options!”
… and even,“Plant-based and vegan are the future!”
North American bakers certainly have their work cut out for them.
So, how could commercial and industrial bakeries not only adapt to such rapidly evolving consumer preferences, but also grow market share?
In addition to being perfect for traditional recipes, Bellarise® Shine helps bakers offer classic breads that would otherwise depend on dairy ingredients to consumers who have never eaten – or avoid eating – them because of their need to stay away from allergens. Essentially, Bellarise® Shine is also the key to formulating non-dairy and vegan versions of some of the world’s favorite breads, and bringing them to untapped markets.
For some added insight, we asked Bellarise® Director of Product Development, Alex Peña, to talk about Bellarise® Shine, and why commercial and industrial bakeries should try out our non-GMO, clean label, and non-dairy liquid egg wash replacer in their breads.
“For one, it makes baking a variety of breads easier than ever. The sheen you get with Bellarise® Shine is as consistent as you would expect from a traditional egg wash, and it could be applied either before or after bake. Just like an egg wash, it creates perfect browning, giving bread a fresh appearance and proper texture throughout its shelf life,” states Peña. “Given its neutral flavor, Bellarise® Shine could also be used to attach seeds, grains, and chopped herbs to your sweet and savory creations.” Peña adds that it does not stick to product packaging, and protects the crust’s integrity.
It also helps bakeries increase market share. “Since it would be used in applications that typically use an egg wash, consumers will find buns, Danish, brioche, croissants, puff pastries, Hawaiian rolls, challah, pie crusts, cookies, and others that much more accessible.” Highly variable egg costs, along with increased allergen content, drive up production costs for bakers and keep potential customers at bay. Now, it’s easier than ever to control the cost of baking iconic breads, and offer them to more people.
“We also made sure that Bellarise® Shine is very easy to use, and it can replace many other kinds of glazes, including starch glazes,” adds Peña. “It can be applied using spray nozzles, spinning discs, or brushed on, like traditional egg washes. When it comes to frozen applications, it can be applied before or after bake, and we have seen great, consistent results, every time.”
Bellarise® Shine was born from a commitment to unparalleled customer service, and a keen ability to listen to customer wants and needs. “Our customers challenged us,” says Peña of the origins of Bellarise® Shine, “to help them address concerns in the market regarding liquid egg washes, and we’re proud to say we rose to that challenge, and Bellarise® Shine is the result of our always reaching for the highest standard.”
All in all, Bellarise® Shine can replace starch or dairy glazes, is easily diluted for precise use, and its versatility makes it perfect for use in any baking environment without the need to change or buy new equipment. Bakers can now control quality and costs, while attracting more customers and increasing share by going clean label, non-GMO, reducing allergens, and making it easy for more consumers to enjoy some of the world’s most delicious breads that fit in more specialized diets than ever.
What’s more, Bellarise® Shine brings out the very best in your most cherished recipes, and helps bakers shows their customers how special their breads are with every delicious bite.
Part of our commitment to providing unparalleled customer service is being ready to help bakers bake the best clean label, non-GMO, and organic breads in the world. Whether that involves providing active support in the lab and during line trials, or taking a phone call at any time, we take our customers seriously and rise to a higher standard for their success. Contact us and let our Product Development Department know about your clean label goals and challenges. We would gladly partner with you to find the right solutions and support your bakery’s efforts to craft the very best clean label breads in the market.
