PRESS RELEASE

PASADENA, CA, 22 April 2016 Dedicated to helping bakers focus more on their craft, Pasadena-based Bellarise worked out the science and unveiled what they describe as their “purest baking solution yet.”  First in a new range of organic and non-GMO products slated for release over the coming months, the new Bellarise Organic dough conditioner is aimed at bakeries looking to simplify their ingredient lists, maximize production, and provide customers with a uniquely natural bread.

The dough conditioner’s own ingredient list could not be simpler: non-GMO and organic wheat flour, all-natural enzymes, and all-natural ascorbic acid.  Bellarise touts the use of Bellarise Organic dough conditioner as the best way to bake naturally, organically, and cleanly even under the most demanding conditions.  One wonders, though, why go all-in and release a series of organic and non-GMO products, and why should industrial and independent bakers use Bellarise’s new organic dough conditioner?

“Consumers are increasingly demanding healthier baked goods, and our industrial and independent customers need the right tools to respond to the market quickly.  So, we delivered a top-quality solution, quickly.  Customer feedback led us to not only formulate a line of organic and non-GMO solutions that makes purchasing and baking a lot easier, but we also lend our expertise in organic and non-GMO to help customers earn the certifications they’re looking for, which can be a complicated process,” says Bellarise President Walt Postelwait.  Organic certification from Oregon Tilth, kosher status, adherence to the Global Food Safety Initiative, and BRC Food certification are seals Bellarise earned for their new dough conditioner, and are found on the front of every bag.

Bellarise Organic dough conditioner will be fully commercialized in May 2016, and Bellarise is currently taking pre-orders.  For details, sampling and service, contact Bellarise directly via their website https://www.bellarise.com.

About Bellarise

Established in North America in 2012 by Pak Group, Bellarise produces a fully integrated range of baking solutions that includes top-quality yeasts, dough conditioners, bread softeners, application improvers, bases, emulsifiers and pastry ingredients.  Bellarise leverages almost a century’s worth of Pak Group’s experience serving bakeries in over 130 countries in every facet of its business, and recently developed an organic product line centered on quality, service, and value.  Please visit Bellarise.com to see how Bellarise can help you “Rise to a Higher Standard.”